Marketing strategy plays a vital role in business relocation. And, with more than 20 years of marketing experience and an advanced degree in marketing communications, I can help you achieve the following:

 

Maintain Customer Relationships

A well-executed marketing strategy ensures that customers are aware of the move and understand what it means for them. This helps maintain customer loyalty and minimizes the risk of losing business during the transition.

 

Brand Continuity

Relocation can affect brand perception. A strategic marketing approach helps maintain brand consistency and reinforces the business’s identity, ensuring that the move is seen as a positive development.

 

Generate Excitement and Engagement

A move can be framed as a reboot, an upgrade or an expansion, generating excitement among customers, employees, and stakeholders. Marketing campaigns can highlight growth, new features, improved services, or enhanced accessibility of the new location.

 

Develop a Relocation Communication Plan

A communication plan will keep employees, customers, and stakeholders informed about the move, minimizing confusion and maintaining morale. A comprehensive communication plan will effectively inform all stakeholders - customers, employees, suppliers, and partners - about the move. Clear, timely communication helps manage expectations and ensures a smooth transition. A well-planned marketing strategy can proactively address concerns, providing reassurance and highlighting the benefits of the move.

 

Leverage Multiple Channels

Utilizing various marketing channels - social media, email newsletters, press releases, and direct mail - ensures that the message about the move reaches a broad audience. Each channel can be tailored to specific segments, enhancing the effectiveness of the communication.

 

Provide Guidance for Your Online Presence

Updating the business’s online presence, including the website, social media profiles, and local search listings, is crucial. This ensures that customers can easily find the new location and have accurate information.

 

Events

Hosting events such as an open house, ribbon cutting, or special promotion can attract attention and draw both existing and new customers to the new location.

 

Internal Marketing

Employees are key ambassadors for the business. Internal marketing ensures that they are well-informed, enthusiastic, and able to convey positive messages about the move to customers and other stakeholders.