When marketing an industrial property to potential buyers or tenants, it's crucial to highlight features that will appeal to their needs and priorities. Here are some key features to emphasize:
1. LOCATION AND ACCESSIBILITY
Proximity to Transportation Hubs
Emphasize easy access to major highways, airports, railroads, and ports.
Accessibility
Highlight convenient access for trucks, employees, and suppliers, including on-site parking and loading docks.
2. BUILDING SPECIFICATIONS
Square Footage
Clearly state the total square footage of the property and any divisible units.
Ceiling Height
Mention the clear height, which is important for storage and operational flexibility.
Floor Load Capacity
Provide information on the floor load capacity to assure tenants it can support heavy machinery and equipment.
3. INFRASTRUCTURE AND FACILITIES
Power Supply
Detail the available power supply, including any special electrical installations.
HVAC Systems
Mention heating, ventilation, and air conditioning systems, particularly if they are advanced or recently upgraded.
Telecommunications
Highlight the availability of high-speed internet and other essential communication infrastructures.
4. LOADING AND STORAGE CAPABILITIES
Loading Docks
State the number and type of loading docks (e.g., dock-high, grade-level).
Drive-In Bays
Specify the number and size of drive-in bays for ease of loading and unloading.
Storage
Mention any special storage features such as mezzanines, racking systems, or climate-controlled areas.
5. SAFETY AND SECURITY
Fire Suppression Systems
Highlight the presence of sprinklers and other fire safety systems.
Security Systems
Mention any security features, such as alarms, surveillance cameras, and fencing.
6. FLEXIBILITY AND CUSTOMIZATION
Flexible Layouts
Emphasize the open floor plans and the potential for customization to fit various business needs.
Expansion Potential
Point out any room for expansion within the property or through adjacent properties.
7. COMPLIANCE AND CERTIFICATIONS
Zoning Compliance
Confirm the property’s zoning for industrial use.
Environmental Compliance
Assure that the property meets environmental regulations and provide details on any environmental certifications or assessments.
8. FINANCIAL INCENTIVES AND BENEFITS
Competitive Pricing
Highlight competitive pricing or attractive lease terms.
Incentives
Mention any available local or state tax incentives, grants, or subsidies.
9. OPERATIONAL EFFICIENCY
Energy Efficiency
Promote energy-efficient features such as LED lighting, solar panels, or energy-efficient HVAC systems.
Sustainability
Highlight any sustainable practices or certifications, such as LEED certification.
10. EMPLOYEE AMENITIES
Break Rooms and Restrooms
Mention amenities that improve employee comfort, such as break rooms and restrooms.
Parking
Provide details on employee and visitor parking facilities.
11. RECENT UPGRADES AND MAINTENANCE
Recent Renovations
Highlight any recent renovations or upgrades to the property.
Maintenance
Emphasize the property’s good maintenance record and the availability of maintenance services.
12. MARKET CONTEXT
Local Market Trends
Provide context about the local market, including demand for industrial space and economic growth in the area.
By emphasizing these features, you can attract potential buyers or tenants by showcasing the property’s strengths and suitability for their operational needs. I can help you present all of the important information that buyers are looking for. Contact me today!
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